More

Additional topics related to Innovation Options

The Three Innovation Types

Describing the differences between the Three Innovation Types and their impact on corporate governance.

What's Your WOM/PROM Score?

Measuring Product/Market Fit.

The Innovation Engine

Using machine-learning principles to systematize innovation

The Quest, The Race, The Grind

Understanding the Three Horizons of Growth

Technology Adoption Lifecycle

Everett Rogers’s Diffusion of Innovation is one of the most important marketing concepts of the 20th Century.